JLR India has introduced an Assured Buyback Programme for customers purchasing select Range Rover, Defender and Discovery models in the country. The new initiative promises an assured future value of up to 55 per cent of the vehicle’s ex-showroom price.Developed specifically for the Indian market, the programme combines a pre-determined buyback value with enhanced financing options. Eligible customers can opt for flexible ownership tenures while receiving a guaranteed minimum buyback value at the end of the agreed period, subject to model eligibility, mileage limits and retailer-specific terms and conditions.According to the company, the scheme addresses one of the key concerns among luxury car buyers: resale value. By fixing a minimum future value at the time of purchase, customers get greater clarity on ownership costs and can plan future upgrades with more confidence.Commenting on the announcement, Rajan Amba, Managing Director, JLR India, said the programme is designed to provide customers with greater confidence by guaranteeing the future value of their vehicle. In addition to the assured buyback, JLR India has also rolled out enhanced financing solutions that offer more flexible monthly payment options. The company says these financing plans are aimed at improving ownership convenience and making it easier for customers to upgrade to a new JLR vehicle in the future.The Assured Buyback Programme will be available through participating authorised JLR dealerships across India. However, the company has clarified that the assured value, ownership tenure, mileage limits and eligibility criteria may differ depending on the model and the retailer.Stay tuned to TOI Auto for latest updates on the automotive sector and do follow us on our social media handles on Facebook, Instagram and X.
